Purpose-driven teams often want to help as many people as possible, which is admirable but risky. Trying to serve everyone can lead to unclear messaging, inefficiencies, and burnout. When users are left without specific choices, they may feel confused and leave.
1. General = Generic
A generic call to action rarely motivates anyone. Broad messaging is confusing because it fails to address an individual’s perspective. It’s challenging to take the next step when you’re unsure if the message applies to you. Many teams tend to overexplain in an attempt to clarify, but this does not enhance understanding; instead, it creates noise.
2. Real Impact Requires Real Priorities
Focus isn’t about failure; it’s about strategy. You don’t have to abandon people to improve your service. Instead, you should first define who you are serving. Ministry and mission grow most effectively when they are grounded in a clear core purpose. Attempting to reach everyone at once often dilutes your true mission.
3. People Feel Seen When You Make a Choice
Designing for a specific person fosters recognition and builds trust faster than any feature. It turns users into active participants and shows care without words.
“Helping everyone” is a noble intention, not a strategy. A good plan needs clarity, priorities, and alignment. Focus on serving b