Most teams ask, “What do we need to add?” Few ask, “What do we need to release?” The word cleave holds a paradox. Discernment lives in the tension. Let go of what doesn’t serve. Hold fast to what does. 1. Stop Maintaining What No One Uses Outdated automations. Abandoned newsletters. Broken forms. If it’s not […]
Let’s Make Space: What Can You Stop Doing This Month? Read Post »
Purpose-driven teams often want to help as many people as possible, which is admirable but risky. Trying to serve everyone can lead to unclear messaging, inefficiencies, and burnout. When users are left without specific choices, they may feel confused and leave. 1. General = Generic A generic call to action rarely motivates anyone. Broad messaging
Why “Helping Everyone” Is Not a Strategy Read Post »
My church needed to expand. We’d outgrown our building, and adding another Sunday service wasn’t sustainable. So we decided to build. I didn’t start by leading the project. The church leadership asked me to lead the design and marketing team for the initial initiative. We weren’t raising funds yet—our job was to shape the message
What I Learned Managing Two Church Building Projects Read Post »
“The only real mistake is the one from which we learn nothing.” — John Powell Introduction: Learning by Doing (and Failing) In a previous article, I shared how I transitioned into UX research as a self-taught researcher. Like many who enter the field without formal training, I learned the hard way — by making mistakes. My
How I Failed My Way Into Better UX Research: 10 Mistakes That Shaped Me Read Post »
I never thought I’d become a UX researcher. I wasn’t even sure what UX research was when my manager told me I’d be doing it. But when your career takes an unexpected turn, you either sink — or find a way to swim. I have been designing and developing websites since 1997. While my friends worked in fast food and
From Code to UX Research: My Unexpected Career Pivot Read Post »
