Purpose-driven teams often want to help as many people as possible, which is admirable but risky. Trying to serve everyone can lead to unclear messaging, inefficiencies, and burnout. When users are left without specific choices, they may feel confused and leave. 1. General = Generic A generic call to action rarely motivates anyone. Broad messaging […]
Why “Helping Everyone” Is Not a Strategy Read Post »
You are resourceful, but you’re faced with a chaotic mix of tools and unclear decisions. Many mission-driven teams rely on makeshift solutions. The system isn’t broken; it’s just misaligned, and this misalignment can be more costly than you think. 1. Scrappy Isn’t Sustainable You built it fast. But now no one knows how it works.
The Real Cost of DIY Systems in Mission-Driven Work Read Post »
My church needed to expand. We’d outgrown our building, and adding another Sunday service wasn’t sustainable. So we decided to build. I didn’t start by leading the project. The church leadership asked me to lead the design and marketing team for the initial initiative. We weren’t raising funds yet—our job was to shape the message
What I Learned Managing Two Church Building Projects Read Post »
No formal training. Still better at spotting bad design than most teams I’ve worked with. I have two wonderful kids – a 15-year-old and an 8-year-old. They have grown up in the digital age and are proficient in using technology. My daughter discovered she could add her friends as emergency contacts and send them texts
What My Kids Taught Me About Usability Read Post »
We measure clicks.We track conversions.We optimize user flows. But in all the dashboards and decision meetings, we often forget to ask the one question that changes everything: “What would this feel like if I were the user?” Not “Does it work?”Not “Can people find it?”But: How does it feel to walk through this experience as
The Most Important UX Question No One Ever Asks Read Post »
