We measure clicks.We track conversions.We optimize user flows. But in all the dashboards and decision meetings, we often forget to ask the one question that changes everything: “What would this feel like if I were the user?” Not “Does it work?”Not “Can people find it?”But: How does it feel to walk through this experience as […]
The Most Important UX Question No One Ever Asks Read Post »
This article is part of my series, “Listening as a Ministry Discipline.” The Listening We Think We’re Doing Most ministry leaders believe they’re listening well. We hear prayer requests. We chat in hallways. We send out a survey every now and then. We notice when someone hasn’t been around for a while and send a
Listening as a Ministry Discipline: UX Research and Spiritual Formation Read Post »
And what I know now after doing the work solo When I first entered the field of UX research, I had a clear vision of what it would entail. I pictured robust studies, clean frameworks, a clear chain of command, and insights flowing neatly from the field into the product roadmap. Instead, I found myself
The 3 Lies I Believed About UX Research Read Post »
