UX Research Skill #2: Conducting Interviews vs. Surviving Curveballs
The interview guide is a starting point. What separates good interviewers from great ones is how they respond when the conversation goes…
Read articlePractical UX research thinking from Bobbi Martin — written for faith-based organizations, ministries, and nonprofits navigating digital decisions.
The interview guide is a starting point. What separates good interviewers from great ones is how they respond when the conversation goes…
Read articleWriting a research plan is easy. Getting the people who need to act on the findings to care before the study even…
Read articleCourses teach frameworks. Real research teaches you what frameworks miss. The most important skills I've developed as a researcher didn't come from…
Read articleBeing the only researcher in an organization is both liberating and exhausting. Practical strategies for managing scope, stakeholders, and sanity when you're…
Read articleKids don't read instructions — they just try things. What watching my children interact with products revealed about assumptions we bake into…
Read articleMost UX teams focus on what users can't do. The question that unlocks the most insight is something else entirely — and…
Read articleDemographic personas tell you who someone is. Spiritual personas tell you where they are on their journey — and what they actually…
Read articleChurches measure attendance and giving — but rarely the things that actually indicate spiritual growth. What discipleship metrics most churches are missing…
Read articleDeep listening is both a research skill and a spiritual practice. What UX research methods can teach ministry leaders about truly hearing…
Read articleChurches invest heavily in content — but discipleship stalls when the pathway to engage that content is unclear or broken. Why UX…
Read articlePeople don't usually leave churches over big things. They drift because of small, repeated frictions that no one ever noticed — or…
Read articleBefore people leave a church, they quietly disengage. UX research methods can help churches identify and respond to that drift before it…
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