Bobbi Martin is a senior UX researcher and fractional research director specializing in faith-based organizations, nonprofits, and purpose-driven teams. 28 years of experience. Real results.
Serving faith-based organizations, ministries, nonprofits, and mission-driven teams who need senior research leadership without the full-time cost.
Most purpose-driven organizations do some form of research — surveys, gut checks, anecdotal feedback. But without structure, it rarely influences the decisions that matter most.
Studies happen reactively, findings sit in decks, and institutional knowledge walks out the door with each staff change.
Research outputs reach designers but rarely reach directors. Decisions get made without the insight you've already collected.
Finding and screening participants who actually represent your faith-based or nonprofit audience takes expertise most teams don't have.
A senior UX researcher costs $120–150K per year — more than most ministry or nonprofit budgets can absorb for a single role.
General-purpose agencies bring process but not context. Understanding how ministry leaders shop, pray, and decide requires real domain knowledge.
Without governance and documentation, every study starts from scratch. The same questions get asked — and ignored — year after year.
Every engagement is built around your actual needs — not a rigid package. Here's where most clients start.
Your embedded research leader — without the full-time salary. I own your research function: intake, planning, execution, reporting, and stakeholder communication. 10–20 hours per week on retainer.
End-to-end study design and execution — screener, research plan, moderated or unmoderated sessions, full analysis, and a polished report with clear recommendations your team can act on.
A structured evaluation of your homepage, checkout flow, or product experience — combining behavioral analytics, UX heuristics, and research findings into a prioritized action plan.
Build your research infrastructure from scratch — tools, screener templates, intake forms, and stakeholder communication frameworks. Leave with a system that works without me.
Integrate AI tools into your research process for faster synthesis, auto-tagging, and insight generation. Designed for teams doing high-volume studies who need to move faster without sacrificing quality.
A clear process that respects your time, your team, and your mission.
We start with a conversation about where your team is making decisions without confidence. I audit what research exists, how it's being used, and where the gaps are.
I handle the full research cycle — participant recruitment, study design, moderation or unmoderated testing, and rigorous analysis. You stay informed, never overwhelmed.
Findings become clear, actionable reports — not slide decks that gather dust. I help your team understand what the research means and what to do next.
All work conducted at Lifeway Christian Resources — one of the largest faith-based publishers in the US.
A multi-phase usability research program examining how church leaders and ministry staff purchase Bible study materials at scale — from cart to confirmation.
Improved ordering clarity and significantly reduced purchase errors for group study buyers.
Designed a research framework to understand how church leaders discover, evaluate, and select discipleship resources — connecting product decisions to real ministry workflows.
A behavioral persona system adopted across product and marketing teams to guide content and UX decisions.
Evaluated multiple filtering interface designs to improve product discovery on a high-traffic eCommerce listing page — measuring comprehension, preference, and task success.
Identified a filter tag design that improved usability scores and aligned with how users naturally categorize resources.
I've spent the last 13 years inside Lifeway Christian Resources — one of the largest faith-based publishers in the country — leading UX research that shapes how millions of Christians discover, purchase, and engage with discipleship resources.
Before that, I spent 15 years in design, development, and web leadership, including managing the Tennessee state web portal and working in government and defense contracting. I understand how research works inside real organizations, not just in theory.
Now through Transformed Works, I bring that depth to organizations who need senior research leadership but aren't ready — or resourced — for a full-time hire. I specialize in audiences that most agencies don't understand: Christians, church leaders, ministry workers, and the communities they serve.
I'm based in Clarksville, Tennessee, and I work with clients remotely and locally.
Whether you need a one-time study, a research audit, or a long-term research partner — the best place to start is a 30-minute conversation. No pitch. Just a real talk about your needs.
Or visit bobbimartin.com to learn more.