UX Research Skill #5: Writing Reports vs. Telling Stories People Remember
A report documents findings. A story changes decisions. The difference between researchers whose work gets read and those whose work gets filed.
findings
UX Research Skill #4: Synthesizing Findings vs. Translating Them Into Business Value
Synthesis tells you what’s true. Translation tells you why it matters to this team, this product, this decision. Most researchers are good at one but not both.