Decisions in half the time.

We cut decision latency by 30–50% and move SaaS + eCommerce SMBs from research to action in 30–45 days.

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When growth stalls,
clarity wins.

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How we help.

Clarity Sprint

One metric. One funnel. Four weeks.

Systems Setup

Funnels, dashboards, and a hub in 10 days.

Experience Design

Journey audit, fixes, and a pilot plan.

Start Here Roadmap

One to two weeks to define the problem and build a path.

Start small, win fast.

Free tools to run faster research and simplify decisions.

Ministry Listening Toolkit

Run better interviews. Includes consent form, notes template, and TL;DR report.

Available Now

KPI Board Template

Track your key metrics in one simple view.

Coming Soon

14-Day Decision Log

Spot patterns. Speed up choices.

Coming Soon

GA4 + Clarity Quick Start Checklist

Check your setup in 30 minutes. Fix blind spots fast.

Coming Soon

Impact in the wild.

Quick wins that move the needle.

-18% Checkout Drop-off

One DTC brand cut checkout abandonment in 90 days.

+12% Activation

A SaaS client saw double-digit lift after one sprint.

−40% Decision Time

Teams shipped faster after 4 weeks of clarity work.

Faster decisions.
Better growth.

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Meet Bobbi

Hi, I’m Bobbi — founder of Transformed Works.

I help nonprofits, churches, and service-minded teams bring clarity and cohesion to their digital experiences. With a background in UX research and ministry, I specialize in aligning digital strategy with mission impact. Whether you’re rebuilding a site, launching a product, or fixing a frustrating process, I help you make sense of the mess and move forward with clarity.

Bobbi Martin, UX researcher and founder of Transformed Works, at a desk with a notepad and laptop

Experience

  • 25+ Years Designing for People
  • 15+ Years in Ministry & Mission-Driven Work
  • Project Manager for Church Teams
  • 20+ UX & Strategy Certificates
  • 5 Years with GeekCause

Research Impact

  • 2K+ Hours User Research Yearly
  • 800+ Participants Engaged Yearly
  • 50+ Studies Conducted Yearly
  • 20+ UX & Strategy Certificates
  • Panelist & UX Research Advocate

Human Stuff

  • Excel Ninja, Data Whisper
  • Board Game Hoarder
  • Loves a Side Quest
  • Raised on 90s Tech + Teen Angst
  • CEO of God & Geeks

Work with Me.

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