Case studies from 13+ years of mixed-methods research — comprehension studies, behavioral persona systems, and usability programs that informed product, marketing, and sales decisions at Lifeway Christian Resources.
Each includes methodology, results, key insight, and reflection. PDF available for download.
Three checkout design variations. One question: which one do users actually understand — not just which feels easiest? The answer required separating perceived ease from real comprehension.
Design 2 had 92% core accuracy and 85% overall comprehension — while Design 3 felt easiest but was understood least.
An 11-persona system grounded in behavioral analytics, usability research, and journey mapping — built to give product, marketing, and sales a shared understanding of Lifeway's faith-based customers.
Search was the #1 discovery channel across all 11 personas. Doctrinal alignment was non-negotiable at every segment.
Two banner designs communicating the same free shipping threshold. A 70-point clarity gap made the primary recommendation clear — but the losing design had something worth keeping.
Design A: 90% free-shipping clarity. Design B: 20%. The recommendation was a hybrid, not a binary.
A multi-phase usability research program examining how church leaders purchase Bible study materials at scale.
Read case studyA mixed-methods research program identifying four behavioral personas for church leaders and ministry staff.
Read case studyEvaluated multiple filtering interface designs on a high-traffic eCommerce listing page — two studies, one correcting a methodological flaw in the first.
Read case study