Yes, I’m Still Doing Research — Even If You Don’t See It
Research doesn’t stop when the study closes. The synthesis, the pattern recognition, the connecting of dots — that work is often invisible to stakeholders, and that’s a problem.
Research doesn’t stop when the study closes. The synthesis, the pattern recognition, the connecting of dots — that work is often invisible to stakeholders, and that’s a problem.
Experience makes you better at research — but it doesn’t make you immune to the same traps. An honest look at the mistakes I keep making, even after years in the field.
I spent years believing things about UX research that weren’t true — and those beliefs cost me time, influence, and better work. Here’s what I’ve unlearned.
Running a clean usability test is teachable. Knowing what to do when the data is contradictory, incomplete, or just weird — that’s the skill that takes years to develop.
The interview guide is a starting point. What separates good interviewers from great ones is how they respond when the conversation goes somewhere unexpected.
Being the only researcher in an organization is both liberating and exhausting. Practical strategies for managing scope, stakeholders, and sanity when you’re a team of one.
Most UX teams focus on what users can’t do. The question that unlocks the most insight is something else entirely — and almost no one asks it.