July 2025

Article Series, Faith-Based User Experience

UX Research as Stewardship: The Researcher’s Role in Ministry Work

This article is part of my series, “Listening as a Ministry Discipline.” Listening Is the Starting Point In ministry, we often think of stewardship in terms of money, time, or volunteer energy. But stewardship is also about caring for what God has entrusted to us: the people we serve, the systems we build, and the […]

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Article Series, Faith-Based User Experience

The Data We’re Not Collecting: Why Churches Need New Discipleship Metrics

This article is part of my series, “Listening as a Ministry Discipline.” We Track What’s Easy to Count Most churches are good at tracking the obvious: These metrics matter. They reveal who is attending, who is giving, and who is participating. But they only tell part of the story. They don’t tell us how people

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Article Series, Faith-Based User Experience

Designing Spiritual Personas: Serving People Based on Spiritual Needs, Not Just Demographics

This article is part of my series, “Listening as a Ministry Discipline.” The People Behind the Numbers Most ministries segment people by age, life stage, or attendance patterns. We track: These categories are helpful, but they don’t tell the whole story of where people truly stand spiritually. Two people in the same small group can

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Article Series, Faith-Based User Experience

Invisible Friction: How Small Barriers Erode Church Engagement

This article is part of my series, “Listening as a Ministry Discipline.” The Quiet Barriers We Don’t See Most people don’t leave church because of one big, dramatic reason. They leave because of small moments: In UX research, we refer to these as friction points. They’re tiny obstacles that drain emotional energy and nudge people

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Article Series, Faith-Based User Experience

Listening as a Ministry Discipline: UX Research and Spiritual Formation

This article is part of my series, “Listening as a Ministry Discipline.” The Listening We Think We’re Doing Most ministry leaders believe they’re listening well. We hear prayer requests. We chat in hallways. We send out a survey every now and then. We notice when someone hasn’t been around for a while and send a

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