Most teams ask, “What do we need to add?” Few ask, “What do we need to release?” The word cleave holds a paradox. Discernment lives in the tension. Let go of what doesn’t serve. Hold fast to what does. 1. Stop Maintaining What No One Uses Outdated automations. Abandoned newsletters. Broken forms. If it’s not […]
Let’s Make Space: What Can You Stop Doing This Month? Read Post »
Purpose-driven teams often want to help as many people as possible, which is admirable but risky. Trying to serve everyone can lead to unclear messaging, inefficiencies, and burnout. When users are left without specific choices, they may feel confused and leave. 1. General = Generic A generic call to action rarely motivates anyone. Broad messaging
Why “Helping Everyone” Is Not a Strategy Read Post »
You are resourceful, but you’re faced with a chaotic mix of tools and unclear decisions. Many mission-driven teams rely on makeshift solutions. The system isn’t broken; it’s just misaligned, and this misalignment can be more costly than you think. 1. Scrappy Isn’t Sustainable You built it fast. But now no one knows how it works.
The Real Cost of DIY Systems in Mission-Driven Work Read Post »
Ministry teams work hard to create excellent content—sermons, studies, events—but often feel discipleship is stuck. The problem isn’t effort; it’s the pathway. Without clear steps, even excellent content can get lost. This article explores how UX and systems thinking can help ministry leaders design effective spiritual pathways that actively move people forward. You’ve built the
Spiritual Formation Needs Better Pathways, Not Just Better Content Read Post »
My church needed to expand. We’d outgrown our building, and adding another Sunday service wasn’t sustainable. So we decided to build. I didn’t start by leading the project. The church leadership asked me to lead the design and marketing team for the initial initiative. We weren’t raising funds yet—our job was to shape the message
What I Learned Managing Two Church Building Projects Read Post »
