Bobbi Martin

Article Series, Faith-Based User Experience

Aligning Ministry with Mission: Lessons from UX Research

This article is part of my series, “Listening as a Ministry Discipline.” The Gap Between Intentions and Experience Most ministries have a clear mission: But intention doesn’t always align with reality. People quietly drift away, unsure how to take the next step. Confusing systems and unclear pathways create friction. Programs and events are full, but […]

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Article Series, Faith-Based User Experience

UX Research as Stewardship: The Researcher’s Role in Ministry Work

This article is part of my series, “Listening as a Ministry Discipline.” Listening Is the Starting Point In ministry, we often think of stewardship in terms of money, time, or volunteer energy. But stewardship is also about caring for what God has entrusted to us: the people we serve, the systems we build, and the

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Article Series, Faith-Based User Experience

The Data We’re Not Collecting: Why Churches Need New Discipleship Metrics

This article is part of my series, “Listening as a Ministry Discipline.” We Track What’s Easy to Count Most churches are good at tracking the obvious: These metrics matter. They reveal who is attending, who is giving, and who is participating. But they only tell part of the story. They don’t tell us how people

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Article Series, Faith-Based User Experience

Designing Spiritual Personas: Serving People Based on Spiritual Needs, Not Just Demographics

This article is part of my series, “Listening as a Ministry Discipline.” The People Behind the Numbers Most ministries segment people by age, life stage, or attendance patterns. We track: These categories are helpful, but they don’t tell the whole story of where people truly stand spiritually. Two people in the same small group can

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Article Series, Faith-Based User Experience

Invisible Friction: How Small Barriers Erode Church Engagement

This article is part of my series, “Listening as a Ministry Discipline.” The Quiet Barriers We Don’t See Most people don’t leave church because of one big, dramatic reason. They leave because of small moments: In UX research, we refer to these as friction points. They’re tiny obstacles that drain emotional energy and nudge people

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Article Series, Faith-Based User Experience

Listening as a Ministry Discipline: UX Research and Spiritual Formation

This article is part of my series, “Listening as a Ministry Discipline.” The Listening We Think We’re Doing Most ministry leaders believe they’re listening well. We hear prayer requests. We chat in hallways. We send out a survey every now and then. We notice when someone hasn’t been around for a while and send a

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Article Series, Faith-Based User Experience

The Quiet Drift Churches Keep Missing: Why Churches Need UX Research for Discipleship

This article is part of my series, “Listening as a Ministry Discipline.” Churches work hard to create welcoming environments. But long-term discipleship isn’t built on first impressions. What we often miss are the quiet signals that tell us when belonging is slipping — not because of conflict, but because of drift. And drift is rarely

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UX Research

Yes, I’m Still Doing Research—Even If You Don’t See It

UX research isn’t always a test or a slide deck. Sometimes, it’s infrastructure. There’s this idea that research only counts when you’re interviewing users or publishing a big report. But most of the research I do right now? It doesn’t look like that. Here’s what it does look like: 1. Research Looks Like Infrastructure Lately,

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