Bobbi Martin

Article Series, UX Research

What UX Courses Didn’t Teach Me (But Real Research Did)

This article is part of my series, “What UX Courses Didn’t Teach Me (But Real Research Did).” When I began my journey in UX research, I took the typical route of enrolling in courses and earning certificates to build my skills. I completed several impactful programs, including: These courses taught me methods like usability testing,

What UX Courses Didn’t Teach Me (But Real Research Did) Read Post »

Article Series, UX Research

UX Research Skill #5: Writing Reports vs. Telling Stories People Remember

This article is part of my series, “What UX Courses Didn’t Teach Me (But Real Research Did).” Over the next few days, I’m sharing five essential UX research skills that I didn’t fully learn from certifications or bootcamps—only from real-world projects, messy data, and unexpected conversations with users. Each day, I’ll break down one skill,

UX Research Skill #5: Writing Reports vs. Telling Stories People Remember Read Post »

Article Series, UX Research

UX Research Skill #4: Synthesizing Findings vs. Translating Them Into Business Value

This article is part of my series, “What UX Courses Didn’t Teach Me (But Real Research Did).” Over the next few days, I’m sharing five essential UX research skills that I didn’t fully learn from certifications or bootcamps—only from real-world projects, messy data, and unexpected conversations with users. Each day, I’ll break down one skill,

UX Research Skill #4: Synthesizing Findings vs. Translating Them Into Business Value Read Post »

Article Series, UX Research

UX Research Skill #3: Running Usability Tests vs. Managing Messy Data

This article is part of my series, “What UX Courses Didn’t Teach Me (But Real Research Did).” Over the next few days, I’m sharing five essential UX research skills that I didn’t fully learn from certifications or bootcamps—only from real-world projects, messy data, and unexpected conversations with users. Each day, I’ll break down one skill,

UX Research Skill #3: Running Usability Tests vs. Managing Messy Data Read Post »

Article Series, UX Research

UX Research Skill #2: Conducting Interviews vs. Surviving Curveballs

This article is part of my series, “What UX Courses Didn’t Teach Me (But Real Research Did).” Over the next few days, I’m sharing five essential UX research skills that I didn’t fully learn from certifications or bootcamps—only from real-world projects, messy data, and unexpected conversations with users. Each day, I’ll break down one skill,

UX Research Skill #2: Conducting Interviews vs. Surviving Curveballs Read Post »

Article Series, UX Research

UX Research Skill #1: Writing Plans vs. Convincing Stakeholders to Care

This article is part of my series, “What UX Courses Didn’t Teach Me (But Real Research Did).” Over the next few days, I’m sharing five essential UX research skills that I didn’t fully learn from certifications or bootcamps—only from real-world projects, messy data, and unexpected conversations with users. Each day, I’ll break down one skill,

UX Research Skill #1: Writing Plans vs. Convincing Stakeholders to Care Read Post »

UX Research

How to Advocate for UX Research in a Company That Doesn’t Understand It (Yet)

🔥 Introduction — Pioneering UX Research Alone When I first became a UX researcher, I didn’t have a clear roadmap. In fact, I wasn’t even given a title until a year later. There was no dedicated team, limited budget, or existing user experience research—just me. Sadly, UX research was not understood, valued, or even recognized

How to Advocate for UX Research in a Company That Doesn’t Understand It (Yet) Read Post »

Scroll to Top