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UX Research Skill #4: Synthesizing Findings vs. Translating Them Into Business Value

April 10, 2026July 1, 2025 by twbobbi

Synthesis tells you what’s true. Translation tells you why it matters to this team, this product, this decision. Most researchers are good at one but not both.

Categories Research Practice Tags business value, findings, research impact, research synthesis, UX research skills

UX Research Skill #3: Running Usability Tests vs. Managing Messy Data

April 10, 2026June 17, 2025 by twbobbi

Running a clean usability test is teachable. Knowing what to do when the data is contradictory, incomplete, or just weird — that’s the skill that takes years to develop.

Categories Research Practice Tags data management, research data, research practice, usability testing, UX research skills

UX Research Skill #2: Conducting Interviews vs. Surviving Curveballs

April 10, 2026June 3, 2025 by twbobbi

The interview guide is a starting point. What separates good interviewers from great ones is how they respond when the conversation goes somewhere unexpected.

Categories Research Practice Tags interview techniques, research practice, research skills, user interviews, UX research

UX Research Skill #1: Writing Plans vs. Convincing Stakeholders to Care

April 10, 2026May 15, 2025 by twbobbi

Writing a research plan is easy. Getting the people who need to act on the findings to care before the study even starts — that’s the harder skill.

Categories Research Practice Tags research operations, research planning, research plans, stakeholder buy-in, UX research skills

What UX Courses Didn’t Teach Me (But Real Research Did)

April 10, 2026May 1, 2025 by twbobbi

Courses teach frameworks. Real research teaches you what frameworks miss. The most important skills I’ve developed as a researcher didn’t come from any curriculum.

Categories Research Practice Tags career development, lessons learned, research skills, UX education, UX research

The Researcher’s Survival Guide to Being a Team of One

April 10, 2026April 15, 2025 by twbobbi

Being the only researcher in an organization is both liberating and exhausting. Practical strategies for managing scope, stakeholders, and sanity when you’re a team of one.

Categories Research Practice Tags research operations, research practice, research team, solo researcher, UX research

What My Kids Taught Me About Usability

April 10, 2026April 1, 2025 by twbobbi

Kids don’t read instructions — they just try things. What watching my children interact with products revealed about assumptions we bake into design.

Categories UX Research Tags children, human-centered design, observation, usability, UX research

The Most Important UX Question No One Ever Asks

April 10, 2026March 18, 2025 by twbobbi

Most UX teams focus on what users can’t do. The question that unlocks the most insight is something else entirely — and almost no one asks it.

Categories UX Research Tags human-centered design, research practice, research questions, UX research

Designing Spiritual Personas: Serving People Based on Spiritual Needs, Not Just Demographics

April 10, 2026March 4, 2025 by twbobbi

Demographic personas tell you who someone is. Spiritual personas tell you where they are on their journey — and what they actually need from your ministry right now.

Categories Ministry & UX Tags church design, discipleship, faith-based UX, persona research, spiritual personas

The Data We’re Not Collecting: Why Churches Need New Discipleship Metrics

April 10, 2026February 18, 2025 by twbobbi

Churches measure attendance and giving — but rarely the things that actually indicate spiritual growth. What discipleship metrics most churches are missing and why it matters.

Categories Ministry & UX Tags church data, discipleship metrics, faith-based organizations, measurement, spiritual growth
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