The Data We’re Not Collecting: Why Churches Need New Discipleship Metrics
Churches measure attendance and giving — but rarely the things that actually indicate spiritual growth. What discipleship metrics most churches are missing and why it matters.
Churches measure attendance and giving — but rarely the things that actually indicate spiritual growth. What discipleship metrics most churches are missing and why it matters.
People don’t usually leave churches over big things. They drift because of small, repeated frictions that no one ever noticed — or thought to fix.
Before people leave a church, they quietly disengage. UX research methods can help churches identify and respond to that drift before it becomes departure.
UX research is fundamentally about understanding who you’re serving and whether your efforts actually reach them. Churches need the same honest reckoning.
When someone visits your church website in a moment of need and can’t find what they’re looking for — that’s a failure of hospitality. Why digital clarity is an act of spiritual care.
Good research is an act of stewardship — of people’s time, their stories, and the resources entrusted to the organization. What that means for researchers serving ministry contexts.
Research done well is an act of care — for the people whose experiences you’re trying to understand and the organizations working to serve them better.